![]() ![]() The types of posts that see engagement from people you followįor example, let’s say you follow a lot of food accounts and engage with Reels related to cooking.The types of content you regularly engage with.Posts that are fresh and see a ton of engagement.To sum up, Instagram personalizes the Explore page based on: These factors include engagement, freshness, content quality and relevance. The Instagram algorithm then ranks these posts based on several factors. It uses an “unconnected recommendation system,” where the platform chooses posts based on each user’s activity on Instagram. The Explore page algorithm relies on machine learning to collect ranking signals and decide what to display. Instagram uses a Feed Ranking System to personalize each user’s feed and Explore page. How the Instagram Explore page algorithm works More people discovering your products could translate to an increase in sales. Moreover, your shoppable Instagram posts can also show up in the Explore page. Increased sales: When more people discover your content through the Explore page, it helps get your products in front of the right people.So when they discover your content through the Explore page, it could boost engagement for your brand. ![]() Increased engagement: If users like the content they see, they’re likely to engage with it by liking, commenting or even sharing with friends.This means you have a good chance of turning some of them into new followers. And among these users, Instagram will display your content in front of those who are most likely to be interested in your account. Increased followers: More than 200 million accounts visit the Instagram Explore page daily.With Instagram projected to have nearly 1.2 billion monthly active users by 2023, this increased visibility will have several related benefits: Your brand should care about getting on the Instagram Explore page because it means more people may see your content. ![]() Why the Instagram Explore page matters to your brand As a business owner, it can give you ideas on what type of content your customers are looking for based on the search results Instagram returns. This helps Instagram users get specific with their searches. For example, the Explore page for “DIY crafts” shows more filters to narrow down your search by material or medium. You can further filter the results according to niche categories. Instagram users access the Explore page by tapping on the magnifying glass icon at the bottom of the app screen.įrom the top search bar, you can use keywords to find popular content, accounts and tags related to a specific topic. Instagram curates the content on this page to the taste of each user, so no two Explore pages are alike. The Explore page includes photos, videos, Reels and even Stories. The Instagram algorithm curates content based on similar accounts or content interacted with. The Explore page on Instagram is a collection of content based on a user’s individual interests. 5 tips for getting on the Instagram Explore page. ![]()
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